Huge LeSS Huge at BMW Group — Autonomous Driving
Deliver the highest customer value, learn faster than competitors, and create an easily adaptable organization ... these are the objectives for the change at BMW Group
huge less huge adoption bmw group case study
Today me and my co-author publish an experience report of our work with BMW Group’s autonomous driving division. BMW
Why? Saving the Future for the Company.
- Staying a Key Player in Automotive
- Owning the value stream of hardware, software, and services
- Owning the opportunity to improve hardware, software, and services
What? Going Flexible.
- Organization adapting to market needs and insights
- Solving the customers needs in code, services, hardware, and regulation
- Code which is as adaptive as the customers/market changing
How? Changing Mindset and Organization Operational Model.
- A Changing Mindset
- Progressive adoption
- Watching for harmful mental models and system effects
